It's harder than ever to grab and hold customers' attention in the hyperconnected world we live in now. Customers want brands to communicate with them in a meaningful, useful, and relevant way because they're constantly being bombarded by digital offers, social networking buzz, and notifications.
At IRHPL, we are creating authentic relationships that translate into loyalty and trust, which is stronger than merely scaling visibility through online interactions. Having gained insights from our own journey of retail expansion, brand collaborations, and human-centric innovation, here are a few ways brands can improve their digital engagement strategy.
1. Personalization
Consumers today seek out experiences that are extremely customized based on their choices and actions. Mass messages don't cut it anymore.
Our comprehensive range of products at IRHPL, such as Artport, Mishthaan, The Olfactive, Toycraft, and Neo Travel, enables every customer to be in a position to find something tailor-made for their needs.
2. Interacting with Interactive Content
One-way communication is a thing of the past. Consumers demand something more than consumption; they demand engagement.
We pair engaging in-store experiences independent of transactions with our concept brands to create a complete and engaging shopping experience.
3. A Smooth Omnichannel Experience
Consumers engage with brands across different touchpoints, such as websites, applications, Instagram, and in-store. A mixed experience will discourage individuals.
With eight airport locations in India, IRHPL offers customers a world-class, hassle-free experience by harmoniously integrating online research with in-store shopping.
4. Humanizing Digital Interactions through Conversational Marketing
Human beings prefer real conversations to fake ones.
IRHPL establishes a nurturing, compassionate brand presence in all touch points through more than 450 experts who assure timely and respectful replies.
5. Storytelling
What you remember are the stories, not the pitches.
Its growth from two stores in 2017 to a multi-industry conglomerate with retail, food and beverage, and real estate ventures is evidence of vision, customer-focused initiatives, and foresight.
IRHPL: Building Retail through Engagement
The IRHPL Group of Companies has expanded since 2017 with retail innovation, real estate expansion, and strategic brand partnerships. We offer carefully curated products in business segments that are transforming the shopping experience. We offer end-to-end customer experiences at touchpoint with a robust footprint in partner brands, the F&B segment, and real estate and retail.
