The ninth proprietary retail brand from IRHPL Group of Companies is now operational at Bhogapuram International Airport.

The name Sthanika comes from the Sanskrit word sthaan, meaning place. It stands for what is local, rooted and belonging to a particular land. The brand was conceived around one simple commitment: whatever sits on its shelves should come from the soil the airport itself stands on. That single idea has shaped everything about Sthanika, from the products it carries to the way each one is presented to the traveller.

Andhra Pradesh is home to some of India’s oldest and most distinctive craft traditions, many still practised by the same families and communities that have carried them forward for generations. Much of this work rarely travels beyond the districts where it is made. Sthanika was built to close that distance, bringing these art forms out of local markets and placing them where millions of travellers pass through every year. Every product in the store carries a verifiable origin, a craft cluster, a producing community and, in most cases, a GI certification that authenticates its regional provenance and traditional method of production. The range spans nine categories: textiles, traditional toys, premium brassware, food, devotional crafts, leather folk art, musical instruments, regional handicrafts and scroll art.

At the centre of the Sthanika range are five products the team calls the Craft Stories of Sthanika, chosen to capture the breadth of Andhra Pradesh’s craft heritage. Etikoppaka Lacquerware Toys and Collectibles is a strong storytelling product representing Andhra Pradesh’s famous traditional lacquer craft.Etikoppaka toys were selected as the theme of Andhra Pradesh’s tableau at India’s Republic Day Parade in January 2025 because they embody the state’s centuries-old craft heritage, sustainable use of local materials and the spirit of "Vocal for Local."